Why call this global sourcing city PhoenixMart when it’s not in Phoenix?
It’s not because it’s in Arizona just outside of Phoenix. It’s also a common misconception that Dragon Mart in Dubai had something to do with it because that facility has often been used to compare the business model that PhoenixMart emulates. Just to clarify, Dragon Mart and PhoenixMart are not in any way related or affiliated with each other either.
For many years, the US was the leader in manufacturing worldwide.
Over time, with other countries entering the global market and the shift of US products being manufactured offshore, our great country lost that leadership. Now, we have seen the huge ‘reshoring’ efforts of major companies that are bringing their manufacturing BACK to the US as they found that offshoring was sacrificing too much quality in their products. In addition, the demand for US made products has been increasing quickly worldwide. Logically, the name PhoenixMart was chosen to represent the resurgence of American manufacturing in the global market. Like the Phoenix rising from the ashes, we will once again be the worldwide leader in quality products.
– PhoenixMart’s Regional Director, Lorena M. Sage
The story of a mythical bird, the phoenix, symbolizes renewal as it obtains new life by arising from the ashes of its predecessor. The name PhoenixMart was chosen well before the U.S. location was ever decided. Did you know New Jersey was in close running?
Coincidentally, the phoenix’s physical features emphasizes the phoenix’s connection with the sun. All the more appropriate for PhoenixMart to be located within the Arizona Sun Corridor. Ultimately the resurrection of U.S. manufacturing and distribution via this global commerce center, PhoenixMart, was chosen to emerge right here in my home town of Casa Grande, Arizona.
Check out more PhoenixMart history below:
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